There was once an Instagram account called Sporty & Rich. But hobbies do not stay hobbies for long in the modern age. As her following grew, Ms. Oberg envisioned a print magazine. She envisioned a small line of merch: simple hoodies and tote bags and hats embroidered with “Sporty & Rich.” Then she began to envision a different life for herself — one of less hustle and more leisure. She moved to Los Angeles in 2018, and now her T-shirts are printed with phrases like “Health Is Wealth!” and “Drink More Water!”

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Persons: Ralph Lauren —, Frank, Phoebe Philo’s, Barack Obama, Joe Namath, Emily Oberg, Oberg, ”, — Organizations: ”, tote Locations: Bedford, Stuyvesant, Brooklyn, Los Angeles